Insidious Advertising

On my hobby blog post I wrote about having tool lust and wanting to spend money on an pricey bike stand.  I appreciate the response people have been giving me and I am glad that some of you have found that blog and checked it out.  The funny thing is that blog post has had some rather interesting consequences.

With that post, I did spend some time checking out the various bike stands on offer at Amazon.  As a result, every site I have visited recently has had an add (from Amazon) featuring the various bike stands and bike tools that I visited before writing the piece.  On one hand, this is good marketing.  On the other hand, it makes me think that big brother is really watching me, and plotting my life out for me.

I realized this is a function of advertising, coupled with my viewing history.  I know that I am the one responsible, and that no mastermind computer is tracking my every move, or anticipating my every move.  However, maybe that day isn't as far off as it seems.  Maybe one day, you'll walk into a supermarket and half of your car will already be packed for you--the supermarket knowing what you buy every time you shop there.  I already get coupons or bonus points for things they have noticed that I buy a lot of.  (Again, I know I gave them this information.... but still)

Perhaps I go to far... for now.  We'll talk again in a year or two, and then we'll see.

The Gift Card Season

 

 

While I am by no means so organized that I am shopping for Christmas right now, I am thinking a bit about it.  Perhaps that is because is will only be another day or two before the Christmas decorations rear their pretty heads--I haven't actually been shopping, so it might have already happened.  This blog is not a rant about selling Christmas before Halloween is over, it just has a Christmas theme.

Family traditions are what they are, but lately, I notice that more people give gift cards rather than actual presents.  There are several reasons for this, and they seem sound.

1. It's easier than shopping for something.
2. The people getting the gift have given no hints (subtle or not so subtle) as to what they want.
3. They are likely to return your gift anyway, so this saves the intermediate step.
4. They can get what they want (though if they couldn't give you any hints, it probably means they don't know what they want.)
5. Gift cards are an easy fallback--and for all those guys doing their shopping on the 24th, what a great fallback it is.
6. Gift cards are easily re-gifted.
7. They are easy to wrap.  They often come with their own envelopes.
8. Transporting them is easy.
9. They've become so popular you can even get them at the gas station.
10. People, except young children, do not express disappointment in getting them.

I guess, I just miss the excitement of getting a gift.  Usually when people ask me what I want, I can give them about ten ideas.  I usually keep a list of things that I want, and when people ask me, I email it to them.  I have even gone so far as to point out which stores offer the best deals on that particular item (and yes, it is often Amazon).

I do not know what Christmas has in store for anyone in my family, but I am starting on my list today.  And to make it easy, I will even include some ideas of where I want gift cards from.