Sports on TV are fantastic, especially now in High
Definition. You would think I have
nothing to complain about, no reason to rant, no frustrations to vent at
all. Sadly, you'd be wrong. When it gets right down to it, there is too
much stuff on the screen.
Don't get me wrong, I like information, and stats, and other
relevant stuff. My thing is, I don't
need it all the time. I don't need a
tickertape running below or above the action.
I don't need to know the score all the time. I have a pretty good memory, so I wouldn't
mind being updated every couple of minutes as opposed to constantly.
Is this so much to ask?
Last night, on Hockey Night in Canada , they were promoting the
second screen. That means you should
have your laptop (or most likely tablet or smart phone) opened up and web
surfing while watching the game. Okay, multi-tasking
I get it.
However, aren't they really telling us that the game isn't
exciting and you should divide your attention between two screens? Aren't they just hitting us with two screens
to show commercials on? Are you falling
for it?
When I look at Europe , with
sponsors names being bigger than the team crest I am saddened. When I look at North
America where every power play, every penalty, every face off is
"brought to you by..." some sponsor, I am saddened. Even going to the game is no respite from the
barrage of advertising and mostly irrelevant information. Of course fellow patrons spend most of their
time on their smart phones, so they might not notice how many things are taking
away from the game.
I predict in the future:
Golf balls will have sponsorship labels on them (of course
we will be able to follow them as they fly through the air and down the course)
Lacing up skates will be brought to you by Tim Hortons.
Players heart rates during games will be on screen for
everyone to see.
Even seat part of your seat will have an ad on it.
Toilet paper in the men's room (and ladies' room as well)
will have ads on them.
The screen will be even more cluttered with stats like shot
velocity, basketball rpm, tennis ball wear, bathroom break elapsed time
counters, and skate sharpness reports.
You may think I am overreacting (and I am) but my bleak
version of the future probably isn't that far away.
I long for the simple beauty of the game.
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